So the art of omission. Now that you have
What if really all subjects are equally important NOT publishing something on a channel is also a choice. I dare say: your strongest choice. As became clear in the previous example: not every message is relevant for everyone. And therefore does not have to be 'just in case' on every channel. You already have dozens of important topics. And this year that list is growing even faster with reports about the impact of energy, the reception of refugees and the changes from the new city council.How do you divide all those topics over energy, sustainability, enforcement, city council, waste, civil affairs, care, public space, vacancies, news, permits, money, the environment. Help! How many days are there in a week again Also read: How do you develop an agile social photo editor media strategydivided the different target groups across the channels, you can collect the content themes from the target groups. Your structure is becoming clearer.
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The ideal themes and target groups for each social media channel. What if the organization likes to interfere in everything you publish “Could you put this message on LinkedIn and Facebook” “Put the message on all channels, you never know.” "Shouldn't we do something with TikTok" Do I hear a sigh of recognition there Let me guess: how often do you walk out of the door at Finance to tell them how to do it Precisely.
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