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In short, what increasingly makes the difference is the page experience, i.e. the ability of a website to offer great on page experiences while browsing. Nothing strange the more well structured, faster and easier it is to use from any device, the more users are encouraged to stay on the pages and return whenever they want. If this evidence is now clear for all to see, the decision of the Google Developer Team to launch the new Core Web Vitals is not surprising. What is it about? A subset of Web Vitals metrics relating precisely to those parameters capable of defining the page experience and measuring its quality and which, this time, will influence positioning on search pages, becoming a ranking factor . When might we experience them? Core Web Vitals will officially become part of Google's algorithm in.

GOOGLE CORE WEB VITALS THE CRITERIA Google has already given a first idea of ​​what the photo editing servies changes to search ranking will be. Although with inevitable evolutions over time, the set of metrics for currently focuses on essential criteria for evaluating the quality of the page experience. Largest Contentful Paint LCP Measures the perceived loading speed of the page. In a good user oriented site , the LCP should occur within . seconds of the first page launch. First Input Delay FID measures the reaction time of the user interacting with a page for the first time . To have a great page experience, pages should have an FID of less than milliseconds.



Cumulative Layout Shift CLS measures the visual stability of the loading and any unexpected movement of the page layout. To give an example, the sudden pop up that appears once you land on a site and invites you to subscribe to the newsletter could be penalizing from a CLS perspective. Same thing with banners that appear in the center of the page obscuring everything else after a simple scroll. improve user experience.jpg MEASURING INSTRUMENTS The measurement of the Web Core Vitals criteria will represent a crucial moment, with consequences on the positioning of the site.