sing your position of leadership and power. Message “ power is not everything it is the only thing” attributes responsibility leadership power success prestige exclusivity prosperity. Strategy these are brands that focus on creating a perception of quality assurance. They communicate emotions related to belonging to a privileged class with limited access. Predominant colors grey black navy blue gold maroon and dark green mainly. Brand examples mercedes-benz and rolex. The creator attitude they are innovative brands that are always one step ahead. They are all those that give their users the possibility of developing their own creations from their products.
They are also those that offer original products or designs with a variety of options adaptable to each type of audience. Objective materialize ideas into facts and tangible objects that remain over time. Biggest fear being mediocre. Message “if you can imagine it you mobile app development service can create it” attributes imagination anticipation spirit of improvement vocation originality creativity perfectionism. Strategy inspire us and help us bring out the best in ourselves to make it a reality. Brands that choose this archetype communicate imagination creativity and promote freedom of expression for each person. Predominant colors grey white black and red. Brand examples apple and lego.
The innocent attitude they are optimistic brands that transmit honesty trust and reliability always trying to generate well-being for others. Goal be happy biggest fear being boring. Message its messages allude to happiness friendship childhood vital optimism. Attributes they are dreamy brands that inspire utopian ideals and values with touches of naivety nostalgia for childhood and youth. Strategy based on optimism. Predominant colors red pink and yellow mainly. Brand examples coca-cola mcdonalds and disney. The brand personality must be consistent with your brand's history its value proposition characteristics and values. And it must be reflected in your speech beliefs and content to achieve.
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