|
|
People can find your brand easily online. Only include the platforms you are active on to make sure the content is up-to-date and you are responsive. Tip: Check out ‘The Anatomy of an Effective Marketing Email’ for more information. Be Interactive You can include interactivity in your email by inviting people to swipe, click, tap or watch. This could be a countdown clock, video or a GIF. The main thing is that it makes someone dwell on your email. This email from Google Local Guides features a GIF that shows a recipient how to take a picture effectively. This is
followed by tips on how to take an effective picture to include on Google. It’s not only eye-catching but highly relevant to its audience. Google Maps email Google Maps email This is another GIF example from Nike which showcases its products rather than trying to Exit Mobile Number List get an image of each one in an email or relying on click-through to a landing page. Nike gif email Nike gif email Have a Good UI and UX It’s vital to create a seamless experience for a prospect or customer across all your channels. That means you need to take user experience UX and your user
interface UI into account when you include links in your emails. In other words, if you are offering a percent discount on a product, the next touchpoint should be a page that gives an overview or description of that product with a simple CTA to enable purchase. The design and colors should also be similar so there is no confusion when a person clicks through. Consistency is crucial. You could also optimize for mobile to ensure that any touchpoint is mobile-friendly and accessible. Use Artificial Intelligence Artificial intelligence AI can be very useful in your email marketing. There are tools like writing assistant Rytr and delivery platform Sendgrid that automate some processes to help increase engagement and revenue. You could .
|
|
發表於 12:57:00