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Later in this guide, we explain how Google ranks maps within map packs. However, for now, please keep in mind that ` `Map Pack uses a unique algorithm with its own rules .'' Of course, some ranking factors (e.g. backlinks ) have a positive impact on both local and regular search results. However, other factors (e.g. NAP) only matter in map pack rankings. There is one thing I would like to point out. Google doesn't just show local search results for keywords that include a specific city or state. If Google determines that there is a need for local search, it will display local search results even if the search term does not contain any obviously locally relevant words . For example, when I searched for "gardener" in New York the other day, Google showed MapPack in the search results. This fact becomes extremely important when conducting keyword research for your local business. In many cases, you'll want to optimize for the keyword "store name + location name." In many cases, a keyword containing only "store name" will have a higher search volume than a keyword containing "store name + location name.
" With this in mind, let's take a look at measuring rankings in local search. How map pack rankings are measured The first step in your local SEO strategy is to benchmark your position. In particular, ranking within map packs should be measured . Many ranking measurement tools (rank trackers) available in the Belgium Phone Number Data world can also measure the ranking of map packs. The problem here is that when it comes to local SEO, where you search is very important. In fact, if the location you're searching for is even a mile away, the map pack will look completely different. For example, consider searching for "coffee shop" on 72nd Street and 2nd Avenue in New York. These search results are customized depending on where the searcher is searching. In fact, if you do the same search a few miles away, the map packs will look significantly different (or show the same results in a different order).
If you're only measuring searches for a single location (e.g. New York), you're only collecting data on a very limited portion of searches that are actually being viewed. Therefore, it is necessary to measure rankings very precisely in local search results . This is to understand where within the entire city or target area the search results will be displayed. For measuring detailed search results, we recommend a tool called Local Falcon . However, similar measurements can be made using tools such as Local Viking . in any case. The first thing you need to do is choose a name for your business. be).
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