Coors apart as a leading beer brand

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For example, who could forget the repeal of net neutrality in the summer of 2018? It meant that internet service providers were no longer legally obligated to treat all web content equally when it came to offering quick, affordable access to end users. Whopper Neutrality | Burger King As the public struggled to understand what the repeal would mean for their own web experiences, Burger King rose to the occasion and leveraged humor to teach them by using the iconic Whopper as an example.

This is a great combo of funny and educational content. Its Whopper Neutrality campaign captured the  Cambodia WhatsApp Number Data reactions of confused (and sometimes irate) customers after being told they’d need to wait longer for their orders if they weren’t willing to pay extra. Not only did this reframe the net neutrality repeal using terms people could easily understand, but it scored another advertising win for Burger King, a brand famous for its smart, highly memorable campaigns. What Works in This Ad: Clever use of humor to illustrate social issues Candid, relatable reactions captured on video Reinforcement of a key product as iconic 2.





Coors: “Bear Taxi” There are many elements that set, but one of the more iconic examples is their special can. It lets consumers know when their Coors has reached the optimal drinking temperature (the mountains in the picture change from white to blue). This recent ad leverages cutting-edge special effects to transport viewers to the fictitious Coors Mountains and invites them to follow a group of friends on the way to a nearby party.