The Microsoft office not only becomes a workplace

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Hornbach hammer A true storydoing classic, even before the term storydoing made it into marketing jargon, is the Hornbach hammer . In 2012, Hornbach made around 7,000 hammers from an old armored personnel carrier. A war machine that represents destruction becomes an object that can build something. The hammer became a popular collector's item and caused massive social media engagement. 3. Jet Blue: more humanity when flying Less service, evictions due to overbooking, battery-fed feeling: civil aviation is repeatedly criticized, especially in the USA. This is where Jet Blue comes in with its core value “ inspiring humanity.

Instead of just talking about how important the issue is to them, it shows in the company Special Data structure and the actions: creative content that encourages participation, maintaining a dialogue with their customers and good service. The approach of “strengthening humanity” is also evident in this socially relevant campaign from 2016, which calls for more willingness to compromise in politics. 4. Fashion Revolution: The 2 euro shirt Unlike large companies, Fashion Revolution is not interested in commercial success. The initiative, which calls for participation worldwide, has a social goal: changing the world of fashion. A goal that can only be achieved if people take action. Fashion Revolution has also understood this: instead of just telling stories about the poor working conditions in the textile industry, the audience is involved.




Do you want to get fit in online marketing? With our newsletter you will automatically receive the latest Seocracy articles directly in your inbox! Subscribe now 5. Microsoft: new way of working In 2014, Microsoft Germany published a “ Manifesto for a New Work ”. Key message: “We no longer want to be stuck at our desks.” The words were followed by actions and Microsoft equipped its new German headquarters in Munich with the “ Smart Workspace Concept ”, in keeping with Microsoft’s guiding principle #worklifeflow. , but also shows that Microsoft is living its story. Storydoing: How To Large companies have success with story-doing - now you could say soberly: no shit, Sherlock. Because Red Bull and Co. also have enough money to make “doing” a reality. Orientation towards story-doing But storydoing can also be implemented on a small scale.