|
|
And let’s say if you’re targeting your audience on Facebook, then you can create targeted Facebook ads to match your target audience’s needs. If you can successfully create offers that are relevant to your target audience’s lives with personalization, then your brand will perform better online than ever.”facebook targetingTo get said data, Karr recommended developing a list of attributes you want to collect and to not ask consumers too many questions, but to also not ask too few.“Sending a 25-question form for clients to fill out is going to make them groan and abandon the process,” Karr said.
“Instead, ask them a question periodically here and there, collecting it all in Benin WhatsApp Number a central profile.”Clients don’t want to have to call you every time they change a phone number or update a delivery address,” he said.Further, Karr said to set terms in place in clear language that explains why your brand is asking for data and sets expectations for how you’re going to use it.“Let them know the data is safe with you and not being resold to anyone,” he added.Carson agreed brands need to educate their audiences as to how their responses will optimize the experience and increase its value.But brands certainly aren’t limited to questionnaires.“
The more actions are taken on your website, the more personal information the user gives you, i.e., in exchange for downloadable content,” said Yulia Khansvyarova, digital marketing team lead at marketing research software firm SEMRush. “The more loops the user needs to jump through while exploring your website, the better.”hoopFurther, Marci Hansen, CMO of verification company SheerID, pointed to the data customers freely share about themselves online, which, in turn, helps brands understand their customers.
|
|
發表於 12:46:54