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To start, brands are taking a close look at their audience and answering the following: Who are our customers? What pain points and challenges are they facing? What motivates them to take action? Once you answer these questions, you can build helpful content that evokes relatable emotions in your customers. This, in turn, can build trust, create better customer experiences, and develop more authentic relationships. #4: Ongoing Video Marketing Over the past two years, video has been the rising star when it comes to popular and effective types of content online.

That’s not going to change in 2023. Instead, video will become even more important, and finding ways to stand out in this valuable marketing format may be one of the biggest challenges. According to the most recent report by HubSpot, 59% of its survey participants already Algeria WhatsApp Number use video in content marketing strategies, and up to 76% of marketers call video “their most effective content format.”  video confirm it is the content type yielding the biggest ROI for them. Why does video resonate so much with consumers? When done correctly, video creates a deeper connection and captures the attention of potential customers more readily. With increasing accessibility to the tools needed, video production is becoming much less intimidating and easier to incorporate into a content marketing strategy.



Specialized video scriptwriters are also increasingly available as content creators realize the need and have adapted. Within video marketing, specific practices will be big in 2023, including the following. Video Short-Form Content Perhaps the biggest trend in video in 2023 is the use of short-form content. Viewers are increasingly short on time and attention spans, and getting to the point in less time is becoming highly valuable. By keeping video content short but informative, you not only show respect for your viewers’ time but also help them make a decision in less time. Video-First Strategy Brands are now leaning more towards video content as the first step in content plans, then repurposing those videos into text and audio (podcast) formats.