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August is here, the month par excellence for holidays . Tourism in Spain continues to flow, in some areas with more saturation of visitors and others with greater tranquility. For this reason, there are few restaurants that close during these weeks. What's more, August is usually a busy month in tourist areas, beaches, mountains. It is a very important month for a large part of the sector located in some coastal areas that are more populated than usual.
Many establishments will have their highest turnover period of the year compared to those that continue their normal work. For these establishments, we have made a series of proposals , now that some interesting celebrations are approaching and that can be used to revitalize the activity of our restaurant . This is the marketing calendar for them for the month of August.
August 3, Beer Day.
It is a holiday established in the United States to pay WhatsApp Number Database tribute to this drink that is so widely consumed in our country . The celebration is on the first Friday of August, so this year it will be on the 3rd.
This day offers your business many possibilities, and even more so with the boom in craft beer that has taken place in recent years. You can hold events based on the beer you have in your establishment or introducing new brands for that day. A beer tasting, which is so appealing in the heat, can be a good idea.
If your audience is young, a beer festival with raffles , light music and a beer-based cocktail menu is an option. A list of off-menu dishes that use beer as an ingredient and are paired with it is a good idea for more gourmet venues.
Another suggestion: a raffle that combines online and offline , such as establishing a hashtag so that customers that night can take a photo with the beer and upload it to one of the social networks , so that the winner can win a prize. Or you can simply put together several packs of beer bottles to give away to the first reservations that night.

This day offers your business many possibilities, and even more so with the boom in craft beer that has taken place in recent years. You can hold events based on the beer you have in your establishment or introducing new brands for that day. A beer tasting, which is so appealing in the heat, can be a good idea.
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August 19, Photography Day
Even if it seems like a celebration that has nothing to do with food, you can get a lot out of it by using social media to your advantage .
You already know the power that social networks have on your business , and within them, Instagram is the one with the greatest growth and the one that has become the queen of visual content as a photography channel.
Use the date to launch a contest for your customers using Instagram . Make it very easy for them to participate, such as uploading a photo of the dish they are eating at your restaurant with an established hashtag or tagging your company profile . It doesn't have to be just about your products either; if you prefer, it can be a photo contest of the city, and the one with the most likes will be the winner. Of course, they will have to follow your restaurant's profile.
Another option: instead of using Instagram photos, use their stories and make the contest about their experience in your business by uploading it and mentioning you on this new application.
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