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Caglioni You can find me on: Updated the ecember Reading time: minutes b b-customer-loyalty There are many marketers who think that their work is finished the moment a lead becomes a customer: it is the job of the salesperson, customer service or after-sales and maintenance department to take care of B B customer loyalty, right? Not exactly. There is no doubt that the quality of the products and services provided by the company plays a fundamental role in the retention of existing customers, however, the experience offered after signing the contract can also make the difference.
In today's article we will talk about the techniques that can be activated by the marketing department to increase wedding photo editing service the loyalty of customers in the portfolio, such as: “Inbound” B B customer loyalty Content marketing for customers The importance of case studies “Inbound” B B customer loyalty You will surely have already come across marketing statistics that claim that the acquisition of a new customer costs, on average, up to times more than the retention of one already in the portfolio.
On the one hand, these data demonstrate the need to reduce the costs incurred throughout the sales process as much as possible, with the application of innovative marketing strategies that manage to close more customers effectively. On the other hand, they highlight the importance of customer loyalty within the overall framework of company objectives. If you have already read some pages of our blog, the concept of inbound marketing will be familiar to you: it is a methodology that integrates the company's digital channels with the aim of attracting traffic to the site, converting users into leads, closing customers and loyalty them.
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