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Customers often believe that there is a way to quickly and easily reach the right group of recipients and achieve quick conversions. However, this is a very short-sighted approach that may give us rapid growth at the beginning, but stagnation will occur just as quickly. You should constantly introduce new solutions, reach recipients at different levels of the funnel, and test formats. Only after experiments.
Should strategic decsions be made and solutions that have proven successful be implemented. And this should happen constantly! That is why it is so important to have a buffer in your advertising budget for activities that may C Level Contact List not result in conversions, but will give us information on what should be implemented and what should not be done. It's better to stop for a while... When campaigns stop delivering results.
Clients first think that it may be time to change the agency. However, the time to look for new partners can be spent on jointly searching for new solutions. When 100% of the budget was allocated to a conversion-oriented campaign, perhaps it is worth allocating 20% of it to funnel initiating activities? Perhaps it is worth conducting a test and reaching a completely new group of recipients.
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發表於 18:59:30